the truth about internet... search engines, rankings, advertising, ecommerce

Google Adwords inside secrets revealed!

2006-02-21T20:10:00.000-08:00

When is a failure not a failure? When it's market research. If you are conducting a marketing campaign of some description and it doesn't generate the results you are expecting then to most people this would be considered a failure. This is why large companies often conduct trials, focus groups or some other type of market research. Large companies what to have small failures and large successes. This type of research can be an expensive process that requires specialized skills but there is an alternative - Google Adwords.

Google Adwords is a popular advertising medium that displays ads based on what someone enters in to the Google search engine. These ads are contextually aware. That means if you are searching for 'milk chocolate' you will likely see ads for companies selling something milk chocolate related. Adwords are a very effective way to reach your target audience - assuming you know what search terms your audience is likely to enter.

The best thing about Google Adwords is how easy it is to measure return on investment. It's the ability to measure return on investment that allows you to use Google Adwords for market research, here's how: run a Google Adwords campaign and measure its success. Keywords that don't perform have just told you something very important about your market. Those Adwords that failed told you either you have the wrong keywords for your market or your pitch wasn't appealing to your market. These two things alone will allow you to fine tune your marketing. You have just had a small failure that will lead to a more successful approach in the future.

Here is a real world example - I have helped a number of companies in the Records Information Management industry. To the participants in that industry the term 'document destruction' is synonymous with 'shredding'. The reality of search is a little different. People searching for 'shredding' do not immediately make the association with 'document destruction'. By running various Google Adwords campaigns it is possible to MEASURE the difference in perception. This is market research.

Google Adwords uses a sophisticated matching system to match ads with keywords entered. To help advertisers control this matching process Google Adwords provides three matching types: broad, phrase and exact.

Broad: matches keywords in any order - searching for milk chocolate or chocolate milk will return ads for companies that have either 'milk chocolate' or 'chocolate milk' as a keyword.

Phrase: matches keywords in a specific order - searching 'cold chocolate milk' or 'chocolate cows milk' will return ads for companies that have 'chocolate milk' as a keyword but not 'milk chocolate'.

Exact: matches keywords exactly - searching for 'chocolate cows milk' will not return ads for companies that have 'chocolate milk'. Only companies that have 'chocolate cows milk' will have their ads displayed.

By using matching variations it is possible to determine certain aspects about your market. Do searches look for my term exactly or do they modify it in some way? By cross-referencing searches that match with actually visits to your site you can determine what the keywords are that are actually being used.

Google Adwords can also give you a sense of how big your market is. Google Adwords provides statistics on the number of times your ad was displayed, the number of times it was clicked and some other helpful information. In mast cases we want the number of clicks as a ratio of how many people saw the ad to be as high as possible. It doesn't always happen that way though. In some cases there are a lot of impressions for your ad but few clicks. Don't be disheartened. You can always fix your ad but you can't always find a keyword that will generate a lot of impressions. You can use the number of impressions as a gauge of the size of your market for that particular keyword. This isn't an exact science but the price is right!

With Google Adwords you do not pay for impressions, you only pay for ads that receive clicks. Ads that don’t generate a lot of clicks are a very inexpensive way for you to determine what is popular with searchers. You can then refine your product and marketing to suit their tastes. I'm not advocating you purposely create poor performing ads, quite the contrary. What I'm suggesting is that you learn from what isn't working in order to improve your business. Google Adwords provides almost instant feedback on what your market is thinking.

I have intentionally left out any discussion on how the amount you are prepared to pay will contribute to the success of your Google Adwords campaign. I will discuss pricing strategy in a future article. If you're current Google Adwords campaign is producing lemons then I suggest making some lemonade.

I concentrate on optimizing for the genuine pain your product or service addresses. By using search engine optimization to address the problems your product or service solves then you can rest assured that your visitors will convert as you would like them to.

Visit my site to learn why I should be your Google Adwords Consultant.

Article Source: http://EzineArticles.com/?expert=John_Robb

How to Play the Stock Market Game... Learn About the Stock Market

2005-11-26T20:13:00.000-08:00

How to Play the Stock Market Game... Learn About the Stock Market
By Day Trading Education

Stock trading keeps getting competitive and the stock market doesn't care if you are experienced or a newbie stock trader. The rules and the opportunities are the same every day, so either youre going to make money stock trading or you are going to lose it in favor of the more seasoned ones.

As a stock market trader your homework is all about studying and testing different trading strategies that can help you take advantage of stocks and at the same time protect your gains. Just always keep in mind that a good strategy is simple and practical. Complicated stock systems will always make you slow in your decision making process or confuse you from the start.

There are some very good sites on the web where you can access practical trading strategies that are easy to implement. One of those sites is Stress Free Traders http://www.stressfreetraders.com

They focus on short term stock trading tactics that can help you identify and handle stocks while reducing your trading risk.

All in all, stock market trading is all about picking the best stock opportunities and following your buy and sell signals with ease and simplicity. Once you learn to master your trading decisions, you can aspire to produce consistent profitable results.

Stress Free Traders helps beginner day traders and investors take advantage of stocks with momentum in a practical way at http://www.StressFreeTraders.com

Article Source: http://EzineArticles.com/?expert=Day_Trading_Education

How to Play the Stock Market Game... Learn About the Stock Market

2005-11-26T19:54:00.000-08:00

PayPal

2005-11-20T14:07:00.000-08:00

PayPal primer

By Jakob Jelling
http://www.sitetube.com

To conduct business on the Internet, whether informal, one-time only transactions between two friends, or a full-fledged business selling products or services, payment arrangements have to be made. Before 1998, this often meant either checks sent through snail-mail, or very expensive, and often hard-to-obtain, merchant accounts for online credit card processing. In 1998, PayPal was introduced to fill the payment processing gap.

PayPal now has about 50 million members, but was originally introduced to provide a payment processing service for online auction buyers and sellers, in particular, eBay. Since then, PayPal has grown into the premier third-party payment processing service. In fact, PayPal was so successful that eBay bought the company in 2002, replacing their own Billpoint service with the far superior PayPal service.

PayPal is free to join, although buyers are no longer required to join in order to pay for goods and services from seller members. Many people are still afraid to do business online, and won't provide their credit card information. Scams certainly abound in cyberspace, but PayPal is a solid, reputable company, and there is little to fear.

For sellers, PayPal offers much lower processing fees than many other third-party processors. PayPal rates are not much higher than those of merchant account processors, and there are no ongoing fees. You only pay PayPal fees when you make a sale. It is also much easier and faster to set up a PayPal account than a merchant account. Some sellers complain of unjustly frozen PayPal accounts, and as with most any service, there are plenty of horror stories surrounding other PayPal actions. However, many more buyers and sellers have used PayPal from the beginning with no problem at all.

PayPal offers transfer of funds to and from a PayPal account through e-checks, debit and credit cards, and instant transfer from other members' accounts. They offer debit cards to allow you to make purchases against your account balance, just as you would with a bank debit card, a money-market interest rate on the balances in some accounts, seller and buyer protection services, invoicing, recurring billing, shopping cart, and many other tools that online merchants may need.

About the author
Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

Web Site optimization

2005-11-20T11:31:00.000-08:00

Optimizing a web page can mean many different things. one can optimize graphics, css (cascading style sheets), html, meta tags and other parts of a page to better the quality of a page.

i will explain a some basics on optimizing your pages for achieving better ranks with search engines.

SEARCH ENGINE OPTIMIZATION

Coming Soon

2005-11-09T21:16:00.000-08:00

Coming Soon....
curiosities about GOOGLE